2 Months

Duration

All Levels

Level

Live Campaigns

Real Practice

Certificate

On Completion

About This Course

Complete Digital Marketing Mastery — SEO, Google Ads, Social Media & Analytics

Digital marketing is the fastest-growing career in India. Our 2-month program covers every major digital channel — from search engine optimization and Google Ads to social media marketing, email campaigns, and performance analytics. You'll run live campaigns during the course, giving you real experience to showcase to employers or clients.

Curriculum

Detailed Course Modules

Click any module to expand the topics covered.

Digital Marketing Overview

What is digital marketing? Why it matters in 2026
Digital vs traditional marketing
Overview of all channels — owned, earned, paid
Setting up a digital marketing toolkit
Understanding buyer personas and customer journey

Website & On-Page SEO

How search engines work — crawling, indexing, ranking
Keyword research tools — Google Keyword Planner, Ubersuggest, Semrush
On-page SEO — title tags, meta descriptions, H1-H6, alt text
URL structure and internal linking
Content optimization — keyword density, LSI keywords
Technical SEO basics — site speed, mobile-friendliness, SSL
Google Search Console — setup, sitemap, performance reports

Off-Page SEO & Local SEO

What is domain authority? How to build it
Link building strategies — guest posting, directories, PR
Google Business Profile — complete setup and optimization
Local SEO for businesses worldwide — NAP consistency
Review management — getting and responding to reviews
Citation building — JustDial, Sulekha, IndiaMART

Google Ads — Search & Display

Google Ads account structure — campaigns, ad groups, keywords
Keyword match types — broad, phrase, exact, negative
Writing high-converting ad copy — headlines, descriptions
Quality Score — factors and improvement
Bidding strategies — CPC, CPA, ROAS, target impression share
Display Network — audience targeting, placements, remarketing
Conversion tracking — setting up goals in GA4

Social Media Marketing

Platform deep dive — Facebook, Instagram, LinkedIn, YouTube
Content calendar planning and scheduling
Organic growth strategies — posting frequency, hashtags, engagement
Facebook Business Manager — Pages, Ads Manager setup
Creating campaigns — awareness, traffic, lead generation
Instagram — Reels strategy, Stories, Shopping
LinkedIn for B2B marketing
YouTube channel setup and SEO

Meta Ads — Facebook & Instagram

Ad formats — image, video, carousel, collection, stories
Audience targeting — core, custom, lookalike audiences
Pixel setup and event tracking
Campaign budgeting — daily vs lifetime budget
A/B testing ad creatives and audiences
Retargeting campaigns
Reading Ads Manager reports — ROAS, CPM, CPC, CTR

Content Marketing & Copywriting

Content strategy — pillars, clusters, topics
Writing SEO blog posts — structure, length, CTAs
Headline formulas that drive clicks
Email subject lines and copy
Social media caption writing
Canva for content creation — posts, stories, reels covers
Content repurposing across platforms

Email Marketing

Building an email list — lead magnets, opt-in forms
Mailchimp setup — lists, campaigns, automation
Types of emails — newsletters, drip, transactional
Writing effective email sequences
A/B testing subject lines
Email deliverability — avoiding spam
WhatsApp Business marketing for Indian businesses

Analytics & Reporting

Google Analytics 4 — account setup, properties, data streams
Key metrics — sessions, users, bounce rate, conversion rate
Traffic sources — organic, direct, paid, social, referral
Setting up Goals and Events in GA4
Creating custom dashboards
Google Looker Studio for client reports
Monthly reporting template for clients

Freelancing & Career

Building a digital marketing portfolio
Getting first clients on Fiverr and Upwork
Pricing your services — packages and proposals
Certifications — Google Ads, Analytics, HubSpot, Meta Blueprint
Job roles — SEO Analyst, Social Media Manager, PPC Executive
Salary expectations globally IT companies
Starting your own digital marketing agency

Enroll in Digital Marketing

Fill the form below — we'll contact you within 24 hours

Free Consultation Flexible Batches Placement Support

Career Outcomes

What You'll Achieve

Practical skills, real projects, and industry-ready certification.

Run complete SEO campaigns independently

Create and manage Google Ads campaigns

Execute Meta (Facebook & Instagram) ad campaigns

Build and grow social media accounts organically

Analyze campaign data with Google Analytics 4

Create professional monthly reports for clients

Build a portfolio of real campaign results

Freelance or join a digital marketing team

Enroll Now — Free Consultation

Digital Marketing Training